Wednesday, 6 August 2008

Beijing and Social Media


OK, I have moaned about it and how skeptical I am but the more I read about the Olympics web coverage the friendlier the idea becomes. Today Lolly drooped me a link to Buzz Attitude article describing Lenovo team of bloggers and their WOM activities covering Olympics. Check out the Voices of the Olympic Games site - it really looks impressive, and I am surely going to keep my eyes open for more info there, mainly on their interactive guide. At the same time Read Write Web posted great article about other sponsors and their involvement here. McDonald's The Lost Ring made me stop for a sec - that's how far I get involved in gaming:) - since it doesn't look bad. More on-line, just do a good Google search:)


I can't wait to see the result of Chinese web surveys in few moths time, but I was told already today by someone experienced in Asian marketing that Chinese audience will escape the challenging really and start using web more (this might be a simple personal opinion though, wouldn't make a bet). Let's see...

Blogged with the Flock Browser

4 comments:

lolly said...

I can't wait to see what kind of stuff the athletes write about... This programme makes the Olympics a lot more human. Anyhow, the best strategy I've seen in ages!

GabK said...

Brilliant example of WOM:) I really hope it will also make a change, even if just a tiny one...

lolly said...

What's currently happening in China will probably impact on the tourism industry - really not sure how they will rebrand their counry after such bad publicity!

GabK said...

I didn't even think about it, but you are very right! I assume business too...