Tuesday, 17 June 2008

Cluetrain Manifesto - Old Testament of Blogging

'We are waking up and linking to each other. We are watching. But we are not waiting.'

- the most striking, since very, very true for our times, statement closes 95 Thesis of Cluetrain Manifesto. All of those are available (together with the whole book on-line for free - I love the idea!) on Manifesto site.
It's interesting to see how nothing has changed since the times it was written. We know Scoble's Naked Conversations, we see the lists of Social Media Marketing references. Still, those 95 points remain the same and ethics behind them seems to be grounded in basic blogging experience. I think every one of us, bloggers should have this book on the shelf.

Blogged with the Flock Browser


Jim Tobin at Ignite Social Media said...

Good point. The book itself is a little dated, but that's what makes it all the more amazing. They GOT what was about to happen long before anyone else. Now it's happening.


GabK said...

Yes, I am amazed that they managed to predict so much! And all is still relevant!