Cluetrain Manifesto - Old Testament of Blogging

'We are waking up and linking to each other. We are watching. But we are not waiting.'

- the most striking, since very, very true for our times, statement closes 95 Thesis of Cluetrain Manifesto. All of those are available (together with the whole book on-line for free - I love the idea!) on Manifesto site.
It's interesting to see how nothing has changed since the times it was written. We know Scoble's Naked Conversations, we see the lists of Social Media Marketing references. Still, those 95 points remain the same and ethics behind them seems to be grounded in basic blogging experience. I think every one of us, bloggers should have this book on the shelf.

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Naked Conversations, by Robert Scoble and Shel Israel

Just finished it.It's all still fresh and I feel I have focussed mainly on the topics I am currently interested in and the rest needs more thinking (and browsing!) mainly web ethics. I read his Corporate Weblog Manifesto , moved on to the one written by Allan Jenkins, and later here:)
[Oh, well, drifted away from the book, didn't I? Apologies, I am dead tired and sleepy:/]
Anyway, the best part of the book I think (the main idea of convincing readers to write corporate blog is known to me, but then again I am quite late with reading this book:P) was 'Blogging Rights and Wrongs'/ Every blogger should read those because those apply to all types of blogs.
Very good study!

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