the best social media marketing practices

Mitch Joel is asking a question about the best social media marketing practices and I must admit it took me a while to decide what is most important in my view...Consistency mentioned on Mitch Joel's blog is crucial, just as much as ethics of any engagement but I think we need to go back to the basics and ensure we know exactly what we are doing. An agency or any of the team members working on a project related to social media marketing must be well trained and experienced in social media themselves, they should study the audience they aim to traget and respect the rules of venues they plan to engage in their activities. Internet has its own rules and most of them can be understood only by people who actually ARE a part of the blogosphere. My personal experience is very small, but being my own blogging experience (together with presence in other places, like Facebook, Twitter, YouTube, etc) prooved to be crucial in my work. My commitment to respect people I work with and great amount of research into the theory of socal media marketing helped me so much! We must never forget that social media IS real people with power to speak up and expect - there is no space for traditional marketing!
(Here you go - I tried to be brief:/)
I also agree with what Chris Brogan wrote: 'Learn how to listen. Simple, I know. But it’s a best practice. ' and I hope to see more bloggers responding to this challenge!

I would like to tag Lolly, Girl , Tom and Colin hoping to see what they think.

BTW - If you haven't read the original post I believe you will be happy to know that you can share your opinion too, as long as you tag the post 'social media marketing best practices', link to original post and tag few other blogs. So, go on!!!