On the CyberJournalist I have found this interesting code of web ethics here...posted in 2003, but if you check the comments you will see that already then bloggers were trying to separate themselves from pure journalism and that the word TRANSPARENCY is being used. Brilliant discussion on whether code of blog ethics is needed at all, whether it should be based on journalists experience or whether it should still re-written by fans of honest blogging...check it out! My readings for tonight;)
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